Next Generation Digital Storytelling Panel
7:30 am - 9:30 am
1180 W Hastings St Vancouver
Experts claim that the shift towards storytelling and away from content is vital to the success of the digital marketing industry. After all, for a brand to truly resonate with its hyper-connected consumer, it needs to evoke emotion and tap into individuals’ personal beliefs and values.
Our senior storytelling executives will debate and discuss ways in which brands can inspire story co-creation through compelling narratives.
- Ashley Brookes, Senior Brand & Content Manager, HootSuite
- Matthew Nelson, Director of Digital Strategy, DDB Canada/Tribal Worldwide – Vancouver
- Addie Gillespie, Creative Director, DARE Vancouver
- Heron Hanuman, Principal, Double H Creative
Meena Sandhu, Head of Regional Marketing & Retail for ING Direct, will moderate the panel session.