How Vancouver is Creating the Digital City
11:30 am - 2:00 pm
791 West Georgia Street
Government may seem an unlikely source of inspiration for digital connectivity, but the City of Vancouver is changing things with its approach of connecting and engaging citizens and businesses.
Technology is changing how cities, businesses, organizations and citizens connect and engage. Smartphones and tablets, social media and data have not only changed the game for marketers, but created new opportunities for the City of Vancouver.
On Thursday, December 5, find out how the City of Vancouver is leading the way in this discussion led by Nikolas Badminton and panelists from the City of Vancouver: Chief Digital Officer, Jessie Adcock; and Deputy Director of Vancouver Services Review, Michele Pye. Learn what steps the City took to define and create its digital strategy (launched in April) and how the City recognized the need to advance digitally.
Discuss the impacts of digital infrastructure on citizens and consumers and find out what potential opportunities a digital city may create for brand engagement.