Grow your profitability by 50% with a Conversion Funnel, with Campbell Macdonald
7:00 pm - 9:00 pm
Suite 210 – 1737 West 3rd Avenue
Conversion Rate Optimization is growing in popularity as more marketers are recognizing that converting the traffic you already have is a better use of your time and money than constantly buying more visitors. We’ll cover the core techniques to get you up and running including different approaches for low and high volume sites, and most importantly how to get improvements that stick and show up on your bottom line.
In this presentation you will learn about:
• Analytics and conversion funnel
• Qualitative feedback
• A/B testing
• Getting changes to stick and seeing more dollars
• Building a testing culture
Campbell is the CEO of Pathful which provides intelligent conversion insights to performance and content marketers. He has background in digital marketing and e-commerce with prior roles at Home Depot and Build Direct.