AKA PARADISE presents NESSLY (ATLANTA/24K)
Atlantas next generation of artists have taken the rap game by storm. Even those that havent caught wind of the talent ripping through the ATL have probably heard a couple rappers who sound like theyre from the 404. While frequent collaborator Lil Yachty saw his career take off in 2015, a red-headed ticking time bomb named Nessly accumulated buzz that couldnt be written off as an Internet sensation. It was the type of buzz that made Drake and his associates keep their ears even closer to the streets, ultimately landing a few of Nesslys songs on OVO Sound Radio.
Everything about Nessly gives you reason to believe hell be around for a while. For starters, he already has. Its hard to label an artist who was making music before Soundclouds 2007 inception as a Soundcloud rapper. The 21-year-old MC has been recording for 10 years, but it was a miserable college orientation that made him realize he needed to take rapping more seriously. Music is no longer just a hobby for Nessly and the rest of his 24 Karats squad, so it takes more than a shared area code to land a collaboration these days. Nessly says hes not trying to be the one Atlanta rapper that every other artist in the city has a song with. His longtime friends Lil Yachty and Burberry Perry are two of the few artists Nesslys worked with.
Overnight success has become the formula for many, but for Nessly, longevity is the end goal. Nesslys ability to push his sound from song to song proves that hes in it for the long run. Giddy Up which was produced by a Dutch producer appropriately named Outtatown, makes use of drums that literally sound like theres a horse galloping on the track. Nessly wants consistencyhes looking for his next in-house producer, not the next buzzing artist to collaborate with. This type of mindset is what sets Nessly apart from the rest of his Atlanta contemporaries.