4 Ways To Get Your Business Seen By 30,000+ Targeted Readers, with Baila Lazarus
7:00 pm - 9:00 pm
Suite 210 – 1737 West 3rd Avenue
Imagine how many more people would buy your product or service if you were seen as an expert in respected business publications, news programs and online channels. What if one hour of your time – or less! – could get you in front of thousands of people exactly in the market you’re looking for?Baila has read and heard thousands of story pitches and can tell you what grabs an editor’s or producer’s attention – and it’s not what you might think. She’s developed proven strategies to help businesses, marketers and PR specialists understand what editors, producers and online publishers really want to see in story pitches in the 21st century.
In this presentation you will discover:
• How to identify ALL your news angles and expertise – you’ll be surprised at what you didn’t know you know
• Editorial calendars – how to find them; how to use them
• The four different styles of email pitches
• Mistakes even experienced PR experts make
• Riding the wave of a trend
Baila Lazarus is an award-winning editor and journalist with more than 20 years’ experience in the industry. She was the managing editor of BC’s Business Examiner newspapers and features editor at Business in Vancouver for seven years and now teaches at Small Business BC.
Tickets: $10 at the door
For more information or to RSVP, visit: http://www.meetup.com/Internet-Masterminds/events/220287491/