Vancouver is one of the most liveable cities in the world, has one of the best quality of lives, some of the best food and now has one of the best reputations, according to a new survey.
The 2015 City RepTrack by the Reputation Institute released its annual findings Thursday morning and has named Vancouver fifth on the list.
Combining emotional reputation and rational reputation, the survey methodology weighs aspects like trust and admiration with whether or not the city has an effective government, appealing environment or advanced economy. Over 19,000 consumers from the G8 countries rated over 100 cities to find the results.
Sydney, Australia took first place and neighbour Melbourne took second while Stockholm, Sweden finished off the top three. Vienna, Austria came in fourth place just ahead of Vancouver, the only North American city to make the top 10.
Our city grew on the list from last year when we took seventh place, but not nearly as high as 2012 when we came in first.
The Reputation Institute’s managing partner Fernando Prado says: “Cities with strong reputations are generally perceived positively across three different dimensions: Advanced Economy, Effective Government and Appealing Environment. These perceptions are driven by direct experience, mass communication, third-party endorsements and broadly accepted stereotypes.”
For Vancouver, the city has a “positive emotional halo”, meaning people feel good about Vancouver, but has room for improvement on the rational scale.
“People have a good feeling about Vancouver although rationally do not rank it as well. The city needs to capitalize on that good reputation by anchoring it in some other rational attributes that are not yet so well perceived,” Prado told Vancity Buzz.
Out of the three categories, Vancouver surprisingly performed the worst in the ‘Appealing Environment’, meaning people felt it could improve its beautification (yes – really!), appealing experiences and well-known personalities.
Earlier this year, Canada was named the country with the best reputation in the world, something Prado says helps its cities improve on the list.
The Reputation Institute also found that there was a correlation between the most reputable cities and cities ranked the best place to live. Five out of the 10 cities on their list also appeared on Mercer’s 2015 Quality of Living survey.
Cities with the worst reputations included Moscow, Russia; Nairobi, Kenya; Bogota, Colombia; and Mexico City, Mexico. Toronto and Montreal came in 27th and 29th on the list.
“Reputation is an incredibly important issue for local policymakers, businesses and those involved in the financial and tourism industries,” says Prado. “For a city, a strong reputation strongly correlates with a desire for individuals to visit, live, work or invest there. Cities with a good reputation welcome more tourists and attract more investment and talent.”
“Vancouver does quite well on this list. For cities that don’t do as well, changes are in order, either at the level of policy or communication.”
Top 20 cities with the best reputation:
- Sydney, Australia
- Melbourne, Australia
- Stockholm, Sweden
- Vienna, Austria
- Vancouver, Canada
- Barcelona, Spain
- Edinburgh, Scotland
- Geneva, Switzerland
- Copenhagen, Denmark
- Venice, Italy
- London, England
- Tokyo, Japan
- Prague, Czech Republic
- Rome, Italy
- Zurich, Switzerland
- Paris, France
- Munich, Germany
- Oslo, Norway
- Florence, Italy
- Osaka, Japan
The criteria sampled by the survey for each city covered a vast range of aspects, such as:
- Beautiful cities
- Appealing experiences
- Well-known personalities
- Well-respected leaders
- Social, economic and environmental policies
- Well-developed political and legal institutions
- Adequate transport, communication and infrastructure
- Financially stable and future growth
- Well-respected products and services
- Business environment
- Headquarters of leading companies