6 reasons to attend the Call to Action Marketing Conference

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Unbounce is Vancouver tech’s understated friendly giant. While Hootsuite might still get much of the buzz and fuzzy owls, companies like Slack and Unbounce are perfect examples of the depth in B.C.’s maturing technology sector. Tech is hot, and companies are now just starting to put their stamp on influencing the local scene. Unbounce’s two-year-young “Call To Action Conference” (#CTAConf), taking place at Granville Island from September 13 to 15, is boldly striking out on a laid-back, West Coast path.

Jam-packed with actionable & exciting marketing content by world class marketing experts, the Call To Action Conference will make you jump out of your seat and implement what you’ve learned the very next day. You can expect topics around conversion optimization, landing pages, copywriting, email, PPC, growth, web psychology, design, a/b testing and video marketing as well as a ton of opportunities to meet new friends through non-stuffy, unique networking and social events.

Here are six reasons why you should check out CTAConf, a very atypical marketing conference:

1. World class speakers

These online marketing experts are coming from as far as The Netherlands, London and Australia to drop serious knowledge bombs. They are also hilarious. Just watch this video for proof:

2. The activities

Image: Unbounce

Image: Unbounce

In atypical Vancouverite fashion, the lineup of social activities raises a few eyebrows with tug of war, stand-up paddleboarding, a craft beer tour and white water rafting in Whistler.

3. The food

Image: Unbounce

Image: Unbounce

Who says conference fare has to be boring? Enjoy lunch from local vendors at the famous Granville Island Market. Included in the conference fee are breakfast, a full slate of snacks throughout the day, and delicious appies at the bumping afterparties.

4. Random surprises of love

Image: Unbounce

Image: Unbounce

What does the Unbounce team have in store for this year? Balloon animals was just one of the many surprises from last year’s event:

5. Craft beer

Image: Unbounce

Image: Unbounce

It might be another food-related reason, but it is foodie-haven Vancouver, so we’re allowed. There’s an official beer for the conference, exclusively brewed for attendees. After the presentations, take down a cold bottle of the Actionable Insights Lager or Unbounce Pale Ale (on the house, of course)!

6. The people

Image: Unbounce

Image: Unbounce

And last but certainly not least – you’ll get to hang out with the coolest kids in digital marketing, getting to form new connections and friends over a three-day span. People are coming all the way from New Zealand, Budapest, Sweden, India and more!


The Call to Action Conference, hosted by Unbounce, comes to town September 13 to 15. Want to be spoiled by so much marketing knowledge, food, fun, beer and Unbounce hugs? More information here.

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Cecilia Lu Arts & Culture Editor at Vancity Buzz. Cecilia a sucker for great indie theatre and anything really geeky. Lethal drink of choice: single malt whisky. cecilia[at]vancitybuzz[dot]com
@CeciliaLu

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