Impatient Canadians can soon order their Starbucks ahead by app

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Courtesy Starbucks

The Starbucks mobile app has been negating the dreaded wallet reach for users for some time now, but things are about to escalate to a whole new level of convenience, as the global coffee chain further rolls out their order and pay ahead program.

It’s a basic protocol: Launch your app, tap in your order, beam it to the location of your choice, pay for it, show up, grab your at-the-ready Grande non-fat no-whip two-pump white mocha, and get the heck outta there. Boom.

After a trial period in select U.S. cities, Starbucks Coffee Company announced Tuesday they were opening up the program nationwide, with select company-owned stores in the UK and Canada to follow in October. (So, yes, you will get to experience the joy of pre-purchasing your Pumpkin Spice Lattes for a time.)

Boom! (Photo courtesy Starbucks)

Boom! (Photo courtesy Starbucks)

Naturally, Starbucks is pretty stoked about this next crucial step in coffee and croissant accessibility. “Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day” said Adam Brotman, Starbucks chief digital officer, in a news release.

wine-glasses

SEE ALSO: Wine and beer coming to Starbucks Canada this year

Brotman is also pleased with how well the app option has been received by customers, and what this means for the next phase of first world retailing. Although, to be fair, it’s not so revolutionary that you can order edible things ahead and pay for them (see: take out food), but that it’s app and location based, and it’s cups of coffee, to boot, that are making this move remarkable.

Now, about that delivery thing…

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Lindsay William-Ross Lindsay is a Senior Editor at Vancity Buzz, and currently runs the site's Food section. A fourth generation Vancouverite, she spent the last two decades in Los Angeles, where she was EIC of the city's top blog, earned her MA, attended culinary school, and was an English professor (among other things). Lindsay's first published piece was December 1980 in The Province; it was her letter to Santa. E-mail: lindsay@vancitybuzz.com
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