Doritos Pride Flag-inspired tortilla chips cause online stir

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Image: Frito-Lay

The release of chip magnate Doritos’ Rainbow Chips, launched in support of the LGBTQ community, has caused a flurry of activity on social media. One group of fans applaud the brand’s effort to promote equality while others oppose the move and call it offensive and ‘ungodly’.

Inspired by the Pride Flag colours (purple, blue, green, orange and red), the limited-edition tortilla chips come packaged in bags that declare “There’s nothing bolder than being yourself.”

“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” Ram Krishnan, Chief Marketing Officer of Frito-Lay, told USA TODAY.

“With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

The Cool Ranch flavoured chips are available exclusively online to those who donate $10 or more to the It Gets Better Project, an organization and advocacy group which supports LGBT youth around the world.

This expression of solidarity has, however, not been received well by everybody. The internet has exploded with comments. Both the Doritos’ Facebook and Twitter feeds have been inundated with mixed responses upon hearing the company’s intention to launch their new rainbow-coloured chips ahead of “National Coming Out Day” in the U.S., which falls on October 11.

“Well I’ve bought my last bag of Doritos” wrote one disgruntled consumer on Facebook, while another declares “I will now stop buying your products because of your ungodly and unbiblical support of sin”.

Not all comments have been about boycotting the brand, some show unwavering support for the company and the cause.

Doritos LGBTQ

#boldandbetter A photo posted by Sparkly fashion e-store! (@tibbsandbones) on

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Jess Fleming Jess is a Staff Writer at Vancity Buzz. Originally from Sydney, she obsesses over where to eat and drink and writes about adventures near and far.
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