Women's World Cup revenue to exceed expectations: province

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Image: FIFA

The B.C. government said in a release that the Women’s World Cup will exceed revenue expectations.

Original figures suggested the games would generate $52 million in economic benefits for the province, but the government said the numbers will be higher when they are announced in the coming weeks.

“The FIFA Women’s World Cup Canada 2015 proved to be an outstanding opportunity to showcase British Columbia to the world,” said Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour Shirley Bond in a statement.

“It is our hope that this event will lead to hosting even more international championships in the future.”

The final game also broke American television historical records as the most viewed soccer match ever with an average of 26.7 million viewers and a peak of over 30 million viewers.

Vancouver’s Fan Zone was the most popular in the country. Around 100,000 spectators and soccer fans attended throughout the month-long tournament.

More than half of all Canadian girls watched some of the Women’s World Cup, up from just 29% in 2011.

Across Canada, more than 1.3 million people attended Women’s World Cup matches. The largest attendance numbers were in Vancouver for a single game, with more than 54,000 people attending the Canada vs. England match.

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