What if you walked into a coffee shop and all the baristas were naked? Would you be thrilled? Surprised? Concerned about hygiene?
Well, Nestlé placed a bunch of naked actors and actresses posing as baristas in a coffee shop in New York to promote their new, all-natural creamer called Coffee-Mate Natural Bliss. The “clothing” the actors appear to be wearing was painted on their bodies.
Customers were understandably baffled, but some seemed delighted.
“Can you show me your butt?” Asked one woman to a male actor working behind the counter.
And what better way to top off free nudity than with free coffee?
“The New Yorkers were more shocked that the coffee was free than by the naked people making it,” said 360i Chief Creative Director to Adweek.
“They casually took in that the people were naked and then found out their drink was complimentary, and they were like, ‘Really?'”
Watch the video of the experiment below: