WestJet move could lead to cheaper London airfare

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Flying to London might just get a bit cheaper next year, with WestJet announcing a new route to the English capital.

Last week, the airline announced it will begin non-stop service to London’s Gatwick airport next spring, bringing them into direct competition with Air Canada for London travelers. It will also mark the first route for WestJet’s wide-body Boeing 767-300 aircraft.

“This news marks the next phase in the international portion of our strategic plan,” said Bob Cummings, WestJet Executive Vice-President in a press release.

“WestJet is at the right scale to make this step in our evolution. Combined with our low-cost approach and renowned people-driven service, we have the network, brand and infrastructure to successfully enter and grow in the wide-body market.”

With Air Canada traditionally providing the only route from Canada to Europe, experts are suggesting that the increase in travel options could lead to a drop in prices across the board.

“What we believe WestJet is trying to do in London is the same thing that it has done since its inception in all other markets that it has entered,” said Ben Cherniavsky, analyst with financial services firm Raymond James said in a note to clients on Wednesday, according to Global News.

Which in this case is “lower fares, stimulate demand,” said Cherniavsky.

As for the details, Cummings says to keep an eye out for the full Spring 2016 schedule “later this summer.”

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Shawn O'Hara Shawn is a Staff Writer at Vancity Buzz. He loves writing about news, arts, movies, comedy, and culture. Some would argue Shawn is too old to still play Dungeons & Dragons. Shawn would disagree.

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