Sitka Surfboards Lifestyle Brand Opens in Kitsilano

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Upper Left: Sitka co-founders Andrew Paine & Rene Gauthier. Photo credit: Robyn Penn of Maui Maka Photography

Sitka Surfboards Corp. opened a gorgeous new Vancouver flagship store in the heart of Kitsilano’s West 4th shopping strip. The interior features sustainable wood furniture by a local woodworker and an interactive ‘cabin’ where a digital screen displays Sitka’s conservation projects.

This Victoria-based lifestyle brand is looking to expand its network of brick-and-mortar ‘community centre’ stores nationally, and it’s using a rather unique method to do so. The conservation-focused brand launched an indiegogo campaign with the intent to move the brand into various Canadian markets, while continuing to promote and fund wilderness conservation.

sitka-vancouver-surfboardsFounded as a surfboard brand in Victoria, B.C. in 2002, Sitka retails outdoor gear, clothing, and related accessories. The company says part of its mission is ‘wilderness activism’ with a portion of its profits going to conservation. It currently has three brick-and-mortar ‘community centres’, including two in Canada. Besides its three brick-and-mortar stores, Sitka is retailed in over 200 stores across Canada, the U.S., Australia, New Zealand, Germany, South Korea and Indonesia.

According to Retail-Insider, the brand reportedly achieved sales of almost $4 million in 2013, with impressive growth forecasts. According to Sitka co-founder Rene Gauthier, the company’s goal is for 100% of its clothing products to be made in Canada or the United States by late 2016, up from a current 60%.

sitka-vancouver-1All images courtesy Sitka.ca.

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Helen Siwak Helen Siwak is an ecoluxury style consultant, the driving force behind two popular lifestyle blogs (EcoLuxLuv, BLUSH Vancouverand  freelance contributor to numerous Canadian based publications. She loves her rescues, adventure and kitten videos. IG: @Eco.Lux.Luv or @BLUSHVancouver | ♥ All Life |
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