Big Rock goes big and urban with new brewery restaurant

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Big Rock Urban - 310 West 4th Avenue

A new type of “BRU” is open in the Mount Pleasant neigh-brew-hood of Vancouver. With a grand opening set for April 10th, Big Rock Brewery and Urban Eatery will bring a familiar brand with a new flavour. Having neighbours like CRAFT, 33 Acres, Brassneck and Steel Toad, Big Rock Brewery and Urban Eatery (also known as BRU) has decided to do things deliberately differently.

Big Rock Taps - Tasting area

Big Rock Taps – Tasting area (Photo by Jer Baum)

Originally established by Ed McNally at the age of 60 in Alberta, Big Rock Brewery has become a popular brand across Canada over the past 30 years. McNally originally wanted to build a brew that he and his buds could enjoy while socializing.

JM Pellard, General Manager of BRU, is carrying on this tradition at Big Rock Urban by welcoming guests to a shared experience. The Eatery will encourage patrons to sit, share and enjoy.

This new dinner-tainment establishment will feature local visual artists’ such as James Alan Spoor and live music rotating nightly. With no televisions on site, BRU will steer people back towards personal engagements.

Chef Alex Newton, formerly of Famoso Neopolitan Pizzeria, will add to the BRU experience by introducing a share plate-focused menu. Having a handmade Wood Stone oven for pizza and flatbread is bound to set the stage for some of Chef Newton’s delicious creations.

Hollow Tree Pacific Northwest Red Ale by Big Rock Brewery

Hollow Tree Pacific Northwest Red Ale by Big Rock Brewery (Photo by Jer Baum)

Big Rock will only be brewing local Vancouver beer, such Hollow Tree Pacific Northwest Red Ale, at this new gargantuan location at 310 4th Avenue and Alberta Street. The brewery can produced 10,000 hectolitres of tasty beer that Brewmaster Jody Hammell is taking charge of. The brewery will only be distributing kegs and 650 ml bombers. BRU Tours will be managed by Sabrina Szederkényi, which all lead to the new retail store, equipped with tasting room and growler filling stations. Both one and two litre growlers can be purchased and refilled onsite. Together this beer loving team showcase their brand in BC via their marketing coordinator, Christopher Hong.

Big Rock Brewery

Big Rock Brewery (Photo by Jer Baum)

Having taken over the location from previous operators The Vidatron Studio, Big Rock Brewery and Urban Eatery has a wide open and inviting dining space, incredibly high ceilings and wide warehouse.

Big Rock Urban Eatery - Dining area

Big Rock Urban Eatery – Dining area (Photo by Jer Baum)

Big Rock Urban Eatery

Address: 310 West 4th Avenue
Hours: Monday – Friday 11:00 – midnight, Weekends 10:00 am – midnight
Phone: 604-708-8311
Website: BigRockUrban.com

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Jer Baum Web consultant that has a passion for connecting people together. Director of Kitsilano Ping Pong Social Club, Director of Kitsilano Connection, "Cookie Monster" at The Cookie Dining & Marketer of 3D Mobimaps.
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