Vancouver Island resident Sean Smith’s rant against BC Ferries’ cruise ship-like operations has gone viral on Facebook.
Smith, who is a Canadian war veteran, published his rant just two days ago. At the time of publishing, the post has received nearly 4,000 likes and 3,300 shares.
The post targets the ferry corporation’s vessel amenities and marketing strategies, even though it is an essential service between the Island and the mainland.
This comes after the quick demise of last week’s revealed plan that both the ferry corporation and provincial government were considering to axe the major route that runs between West Vancouver’s Horseshoe Bay and Nanaimo’s Departure Bay.
With fares rising beyond inflation and cuts in service, the ferry corporation has been a subject of much-heated controversy in recent years. A recent report revealed that fare hikes beyond inflation have crippled ridership growth and cost the provincial economy $2.3-billion in GDP over the last decade.
Here is the full text of Sean Smith’s rant on Facebook:
Dear BC Ferries.
I know that you are having a hard time trying to figure out ways to save money. Please, let me help you.
1. You are not a cruise ship line. You are a bus.
2. You are not a travel agency. You are the travel method.
3. You do not need to advertise. You are the ONLY alternative.
So, with these three things in mind, please consider the following. You need a news stand, not a gift shop. You need a cafeteria, not a restaurant. You don’t need slot machines, you need good WiFi and some big screen TV’s. You don’t need a “marketing department”, you need a full on Social Media and Customers Service department. You don’t need a fancy travel office or vacation planning department, you need plan to keep the actual travel agents informed of what is happening with your ferry service.
I shouldn’t see the BC Ferries logo on the boards at Rogers Arena during a Canucks game, or on a TV commercial. Believe it or not, people really are smart enough to figure out that if there isn’t a bridge or a tunnel to the Islands, then they will have to take a ferry or a plane…..and you can’t get your car into your carry on luggage.
See. I just saved you millions upon millions of dollars.
UPDATE: On Thursday, BC Ferries released an open letter to address Smith’s criticisms. You can read the full text of the open letter here.
Feature Image: BC Ferries