A Vancouver designer’s innovative paper engagement ring box could seriously improve marriage proposals.
The “Clifton” is the work of Andrew Zo, a professional paper packaging designer. The engagement ring case has a flat design so that the question-popper can skip the bulky box of yore and instead slide the slender folded holder into his–or her–wallet or pocket, undetected.
When opened, the ring is revealed with what Zo calls a “delightful flower blooming effect.”
Though the concept dates back to 2011 (and was ranked #2 on the Top 100 packaging designs of 2011 by the Dieline), the box was rebranded Clifton in 2014, and has taken off like a rocket, thanks to a Reddit post this week.
In fact, Zo is so inundated with orders he’s frozen sales until October.
Each Clifton ring case is handcrafted by Zo, and retails for around $90.
We reached out to Zo to get more information about his innovative design, but had not heard back from him at publication time.
Featured image: Andrew Zo/Clifton