CRAFT Beer Market is now serving “green” beer at all of their locations as all of their beer systems are now bullfrogpowered with 100% green electricity. By making the switch to green energy they are reducing their annual CO2 emissions by more than 100 tons. This is the equivalent of taking 23 cars off the road or diverting 39 tons of waste from landfills. The beer systems include the keg room, coolers, central island bar and all taps.
“I think in this day and age as business owners we have to look to the future and ask ourselves what we can do to help make the world a better place,” says CRAFT President PJ L’Heureux. “By choosing green energy with Bullfrog Power, we are reducing our organization’s impact on the environment and supporting community-based renewable energy projects in our region and across Canada.”
Through the agreement, Bullfrog Power’s generators put 100% green electricity onto the grid to match the amount of power CRAFT Beer Market’s beer systems use. Across Canada, Bullfrog’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities, with at least 50% sourced directly from our region.
“Bullfrog Power is a great company to partner with and we are excited to let our guests know that they are dining in restaurants that have a reduced carbon footprint,” says L’Heureux. “We are continuously looking for ways to become a greener business and the making the switch to green energy was so simple and makes a big impact.”
One of CRAFT Beer Market’s philosophies is “Making the world a better place one beer at a time” and this initiative certainly fits the bill. They pride themselves on being a leader in the food service industry and have dedicated themselves to serving fresh local food in the most sustainable way.