The Juice Truck, purveyors of the city’s first cold pressed juice, opens its new brick and mortar storefront today.
While the iconic watermelon-coloured vehicle continues to be stationed at its original location at Abbott and Water Streets in Gastown, the shop located at 28 West 5th in Vancouver offers many exciting fresh products and programs.
The storefront houses a large new production facility for nutritionist-approved cold pressed juices, ready-to-go cleanse packages and smoothies, a community space, and a juice bar and café.
The Juice Bar offers well-known favourites from the truck, but adds a health-focused food menu created in collaboration with chef Lina Caschetto, featuring grab-and-go meals, breakfast and lunch—think breakfast bowls and salads, and energy-boosting, indulgent snacks to satisfy even those with a sweet tooth. Raw, gluten-free and vegan options abound, always with an eye to optimal nutrition and flavour. The retail space is stocked with healthy lifestyle items and shelves superfoods like chia seeds, hemp seeds, and custom made tinctures, plus The Juice Truck cold pressed bottled juices to take home.
The interior design by Glasfurd and Walker is an extension of The Juice Truck brand—brightly coloured walls, playful fruit-inspired art and wallpaper, and custom lighting by Gamala create a fun and inviting space for the community.
The storefront allows The Juice Truck to greatly expand its production facility, and also provides space to serve community initiatives—a top priority for founders Ryan Slater and Zach Berman. The space serves as a “home base” for health and wellness, where people gather to learn and participate in healthy activities; plans are in the works for movie nights, yoga classes, chef talks, fitness clubs, kids’ events, and workshops on nutrition, fermenting, and foraging and more.
Images: Phoebe Glasfurd from Glasfurd and Walker via The Juice Truck for VcB