LOCAL BEAUTY EVENT TURNS DONATIONS INTO SUSTAINABILITY

Comments
Sustainability

This coming Monday, April 14, some of the hair industry’s top brands and stylists are coming together for an all-day fundraising event to help reestablish fruit-bearing trees into impoverished and environmentally damaged communities in El Salvador.

Davines, an exclusive salon hair care line of styling products, has teamed up with The Fruit Tree Planting Foundation, an international nonprofit group dedicated to global reforestation projects, for their 4th annual Sustainable Beauty Day. Past regions to receive aid include Mozambique, Africa, American Indian communities in the Southwestern US, and Brazil.

This event is open to the public and will allow for those who book in advance to receive a haircut from a top Davines Educator for a donation of $40. Haircuts from these top stylists normally cost up to $100. All proceeds will be donated by the stylists. The event will be held at BFIERCE Salon, 2277 Burrard Street, Vancouver, between the hours of 10am-6pm. Book NOW to avoid disappointment!

From 6-8pm the salon will host a silent auction party offering refreshments and drool-worthy donations from the following companies:

  • Aria Beauty (luxury salon styling tools)
  • West Coast Beauty
  • Reflections Bar at Hotel Georgia
  • Local
  • Olympia Komianos Jewelery
  • Yaletown Brewery
  • Teahouse
  • The Path Yoga

…and many more!

Attendees can mingle, enjoy complimentary hair styling from Aria Beauty styling tools and bid on some seriously awesome swag, knowing they are supporting a cause that is truly making a difference in impoverished communities.

Last year’s event generated over $56,000 in donations between 70 salons across Canada and the US; this year the projected goal is to raise $10,000 at the Vancouver salon alone! This amount will allow for the planting of 10,000 new fruit-bearing trees in some of the most impoverished regions of El Salvador and will ensure the creation, replenishment and protection of forest areas; community environmental upgrading; food provision for locals; and a viable source of income for families from the selling of harvested fruit.

For more information go to www.frpf.org; www.davines.com; or email leah@ariabeauty.com

Around the Web

About the author

Author Avatar
Leah Todd Leah Todd is the Co-Founder and Brand Manager for Aria Beauty, a Vancouver-based luxury hair styling tool brand specializing in infrared technology. She is passionate about working with others, and has helped create and launch an international beauty brand that encourages each person to look unique, feel amazing, and have fun. She is born and raised in Vancouver.
@aria_beauty

Facebook Conversations

BACK TO TOP
BACK TO TOP