One of the most iconic radio brands in Vancouver is making a return to the airwaves. Virgin Radio 95.3 (CKZZ) re-brands to its famous Z95.3 moniker following the recent sale from Bell Media to Newcap Radio. The rights to the Virgin Radio Brand remain Bell’s property.
“We’re excited to bring back this truly Vancouver brand while continuing our current Hot AC mix that Virgin Radio 95.3 listeners have come to love,” says station general manager Sherri Pierce. “Z95.3 never really disappeared. The popular Z95.3 bumper stickers are still everywhere on vehicles around the city.”
The new Z95.3 will continue to play Today’s Best Mix and listeners can expect to hear all their favourite regular features such as the $1,000 Minute, Golddigger and The Sleaze.
Within the transaction, the rights to the Virgin morning show were also retained by Bell. “We have thoroughly enjoyed our time with the Nat & Drew show and we wish them the very best,” says program director Mel Kemmis. “We look forward to introducing our dynamic new morning show team to our awesome listeners in the weeks ahead”.
Consumers will be made aware of Newcap Radio’s re-branding of Z95.3 with the support of a city-wide advertising campaign across Metro Vancouver.
The Canadian Radio-television and Telecommunications Commission (CRTC) granted its final approval on the deal on March 19th stemming from the purchase of Astral Media by Bell Media. Locally within the Vancouver radio cluster AM650 (CISL) and SHORE104.3 FM (CHHR) were also acquired by Newcap Radio.