Vancity Buzz goes to the JUNO Awards

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Serena Ryder to host with Johnny Reid and Classified

While the snow melts away to icy cool puddles on the sidewalk, throngs of high heels and high hopes trudge through the little city towards the MTS Centre, where Manitoba magic is on the brink of unfolding. VancityBuzz traveled the distance to bring you the best behind the scenes for this year’s JUNO Awards. So far, this is what has happened…

Canadian musician Serena Ryder is set to host the big event on Sunday, March 30th, and we caught up with her to find out just how it feels to undertake such an extravagant role. “I’ve never done anything like this before, it’s terrifying,” laughs Ryder. “The best thing to do is to not think too much.”

Ryder, who received the Adult Alternative Album of the year at the 2013 JUNO awards, recalls the moment she won, which will help her relate to those receiving awards this year. “I was so excited, I had so many emotions coming out of me.”

Ryder talks to media while someone less famous drinks water.

Ryder talks to media while someone less famous drinks water.

This year, Ryder has earned five nominations, including artist and songwriter of the year. While she remembers her past JUNO experience, and quells excitement of this new year, her focus is to blend it all into a lethal combination of poise and fun onstage. “I will try to clear my head as much as possible; I center myself and breathe, and let the magic happen…or not!” she jokes, “I’m just so grateful.”

Ryder walked in to the media frenzy smiling alongside Johnny Reid, who she will co-host with, along with Classified. Reid joked that his pre-show strategy more so consists of drinking a lot of whiskey.

Executive Producer, John Brunton says this year fans can expect a nearly futuristic JUNO stage.”It’s the most electronic set that has ever been put on, it’s going to be a psychedelic experience and something entire different,” says Brunton. “The WOW-moment will be right from the very opening of the show with Serena and Classified.”

Brunton goes on to say that he expects the energy to be high right away, as they are “throwing electricity at the crowd.” And in a visualization nothing short of rabid dogs, Brunton says this year the JUNO’s are going to grab you right by the throat from the get-go.”

After the scrum, media were invited to an exclusive look at the JUNO stage while indie-rock twins Tegan and Sara rehearsed their hit song “Closer.”

The Canadian sisters are nominated in four categories this year, in categories: single, group, songwriter and pop album of the year.

Follow @nikhodges for live-tweets of the JUNO Awards weekend.

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About the author

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Nicolle Hodges Journalist/Reporter for VancityBuzz, Editor of @Valley_Buzz, Freelance Journalist Black Press and CTV Vancouver Promotions Host. Follow my journey on Instagram: @nicolledoubleL
@nikhodges

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