Lululemon has shown that it has a sense of humour. The locally based yoga clothing giant played along with Jimmy Kimmel’s Thursday night joke that the company’s latest line is spray-on yoga pants.
Jimmy Kimmel’s joke…
The joke on Jimmy Kimmel Live, complete with a 1-minute parody advertisement, was in response to news that many American schools had banned females from wearing Lululemon yoga pants because they were too form fitting.
The company responded almost immediately by ‘launching’ the line on their website. Each can costs $1,200, is rated four out of five stars according to 653 ‘reviews’, and is sold out online. There are even sizing options with the spray-on yoga pants.
Why does it cost $1,200? In each can there is apparently enough spray for 1,200 pairs of “next-to-naked” acrylic yoga pants.
Here’s the full product description:
Why we made this
Goodbye pants, hello comfort. Designed for lightweight flexibility and versatility, our newest innovation, Spray-On Yoga Pants, will take us to and through our practice without the fuss. The breathable, seamless construction provides next-level comfort whether we’re headed straight to class or the cafe.
Fabric + features
- Our easy-spray, acrylic-adhesive formula is engineered to stay all day
- Fits like a second skin
- The seamless construction keeps you comfortable
- You’ve got options – the adjustable rise and length means the fit is in your hands
- 1200 pairs of pants per can
Fit + function
- Designed for: yoga, to-and-from
- Fabric(s): Acrylic
- Fit: next-to-naked
- Rise: Adjustable
- Inseam: Adjustable
- Leg opening: Adjustable
- Hemmable: made to measure
— lululemon athletica (@lululemon) March 29, 2014