Five commuters, a professor and a dog walk into elevator. What do you get?
A business lecture in the world’s smallest moving classroom, taught to unsuspecting professionals by the University of British Columbia’s Sauder School of Business Marketing Professor David Hardisty. The entire stunt was filmed by hidden cameras.
This was performed at Gastown’s The Landing office building as part of a brand activation for Sauder. It showcased the research being done at the faculty with Professor Hardisty teaching ‘planning fallacy’ – one of his lecture topics on how people underestimate the time it takes for them to complete a task.
Featured Image: UBC Sauder School of Business