Lululemon founder Chip Wilson has issued a video statement apologizing for his recent comments that suggest some women shouldn’t wear his company’s yoga pants.
“I’m sad for the repercussions of my actions. I’m sad for the people of Lululemon who I care so much about and I’ve really had to face the brunt of my actions,” said Wilson apologetically in the YouTube video. “I take responsibility for all that has occurred and the impact it has had on you. I’m sorry to have put you all through this.”
However, while angry followers and customers of Lululemon have been venting online for the past week, the 53-second video apology seemed to be more geared towards his employees rather than the company’s customers. “For all of you that have made Lululemon what it is today, I ask you to stay in a conversation that is above the fray. I ask you to prove that the culture you have built cannot be chipped away. Thank you.”
Wilson made highly controversial comments on Bloomberg TV when he said Lululemon’s yoga pants “don’t work for some women’s bodies… it’s really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it.” The comment comes after the company’s recent issues with pants that customers claimed were too sheer.