46 Stunningly Creative Ads by Science World

Science World

Vancouverites all know how great of an attraction and museum Science World is. In recent years, in addition to its permanent exhibits and recent expansion, the museum has brought us some great exhibits from Body Worlds to the currently ongoing Science of Sexuality.

Unfortunately, as reported yesterday, some of the museum’s Science of Sexuality ads have been banned from local bus stops as they were deemed as too saucy by some conservative pencil pushers. Not that it really matters, after all the exhibit’s life at Science World ends in just three weeks.


With such great exhibits, it also requires some great marketing to get the word out. Check out these amazing ads by Vancouver’s Rethink Communications.

Science World: Urinal Cups

Good news! According to science, urine is sterile. We guess that means it’s safe to drink. You shouldn’t and we don’t recommend it, but you could…I guess. Gross.

Science World Urinal Cups

Science World: Urinal Pucks

To promote Science World—a hands-on science centre aiming to educate British Columbians— QR codes were printed on urinal pucks in Vancouver washrooms to highlight a startling hygiene fact.

Science World Urinal Pucks

Science World Urinal Pucks

Science World Urinal Pucks

Science World: Airport Security

Science World: Seagull

What do seagulls do besides try to steal fries all freaking day? They stand on one leg to keep warm, that’s what. To show this science fact in action, these signs were placed on posts in False Creek (in front of Science World) where seagulls usually hang out—and talk about eating fries.

Science World Seagull

Science World: Hairball

To bring this science fact to life, hair was collected from various drains across the city and they created this giant hairball. OK, maybe it wasn’t real hair. But it was still disgusting.

Science World Hairball Science World Hairball

Science World: Woofasaurus

To promote Science World’s Extreme Dinosaur Exhibit they created a skeleton the size of a dog, named Fidosaurous, hung it out the back of a car, and drove it around downtown Vancouver. A sign on top reads: Many dinosaurs were the size of a dog.

Science World Woofasaurus

Science World: T-Rex

What colour was the T-Rex? Your guess is as good as really smart scientists.

Science World T-Rex

Science World: Sauroposeidon Stomach

They say the Sauroposeidon’s stomach was the size of a swimming pool. Wanna go for a dip?

Science World Sauroposeidon

Science World: Itchy

Itchy. Itchy. Itchy. Itchy. Itchy. Itchy. Is it working?

Science World Itchy

Science World: Koala Fingerprints

Koalas. They’re cute. They’re cuddly. They’re Australian. And the perfect fall-guys for your next caper.

Science World Koala Fingerprints

Science World 22 Karat Gold Billboard

They wrapped a billboard in real 22k gold to promote Science World’s Treasure! exhibit, and to dramatize this scientific tidbit: a mere 2 oz of gold can be hammered so thin it can cover a whopping 200 square feet.

The first of its kind, the golden board sparked a media frenzy. It took weeks of painstaking work by Canada’s top gilder Brian Dedora and required a full-time security guard to discourage theft and damage. The billboard was located near Granville Island on West 4th Avenue for several weeks.

Science World Gold Billboard

Science World: Diamond Bling Billboard

They glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

The diamonds, each about the size of a walnut, had to be unwrapped and glued on by hand one at a time, a painstaking process that took three weeks to complete.

Once installed, the billboard sparkled with a million points of light, especially at night when car headlights made it dazzle.

Science World Diamond Bing Billboard

Science World: Ice Cream Goodness

Science World: Fears

Science World Clown Jump

Science World Fear Science World Fear

Science World: Walk On Water

Hundreds of people attempted to walk on water during this stunt outside Science World. The water was mixed with two tonnes of corn starch, turning it into a “non-Newtonian liquid.” That meant if you took hard, quick steps you made it across the tank— otherwise, you sank into the goop.

Science World Walk On Water

Science World Walk On Water

Science World Walk On Water

Science World Walk On Water

Science World: Mosquito Bites

Science World Mosquitos

Science World: Termites

Science World Termites

Science World: Balloon Farts

Science World Fart
Science World Fart

Science World: Beach Time

Science World: Beaver Trees

Science World Beaver Trees
Science World Beaver Trees Science World Beaver Trees

Science World: Sneeze

Pressing a button activated a spritz of water and this voiceover: “ACHOO! Did you know that a sneeze can travel 12 feet and hover for three hours? It’s true. And gross. But hey, you’ve learned something! Science World. We can explain.”

Science World Sneeze
Science World Sneeze
Science World Sneeze
Science World Sneeze
Science World Sneeze

Science World: Japanese Earthquakes

Science World Earthquakes

Science World: Sharks

Science World Sharks

Science World: Kissing

Science World: Eyes

Science World Eyes

Science World: Litter Box

Science World Litter Box
Screen shot 2013-08-13 at 9.02.52 PM
Screen shot 2013-08-13 at 9.02.42 PM
Screen shot 2013-08-13 at 9.02.26 PM

Science World: Scale

Science World Scale
Science World Scale
Science World Scale

Science World: Scared

Science World: Astronaut

Science World Astronaut

Science World: Whale’s Heart

Science World

Science World: Acid

Science World

Science World: Snot

Science World

Science World: Hair

Science World

Science World: Squirrels

Science World

Science World: Cat Pee

Science World

Science World

Science World: Owl

Science World

Science World: Combust

Science World

Science World: Bugs

Science World

Science World: Plants

Science World

Science World

Science World: Chewing Gum

Science World

Science World: Carbon

Science World

Science World: Pearls

Science World

Science World: Sexuality

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Images and Video: Rethink Communications / Science World

About the author

Author Avatar
Kenneth Chan Deputy Editor & Social Media Manager at Vancity Buzz. He covers stories pertaining to local architecture, urban issues, politics, business, retail, economic development, transportation, infrastructure, and anything else that makes a difference in the lives of Vancouverites. Kenneth is also a Co-Founder of New Year's Eve Vancouver. Connect with him at kenneth[at]vancitybuzz.com

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