Business

46 Stunningly Creative Ads by Science World

By Kenneth Chan | 12 months ago | Speak Up

Vancouverites all know how great of an attraction and museum Science World is. In recent years, in addition to its permanent exhibits and recent expansion, the museum has brought us some great exhibits from Body Worlds to the currently ongoing Science of Sexuality.

Unfortunately, as reported yesterday, some of the museum’s Science of Sexuality ads have been banned from local bus stops as they were deemed as too saucy by some conservative pencil pushers. Not that it really matters, after all the exhibit’s life at Science World ends in just three weeks.

 

With such great exhibits, it also requires some great marketing to get the word out. Check out these amazing ads by Vancouver’s Rethink Communications.

Science World: Urinal Cups

Good news! According to science, urine is sterile. We guess that means it’s safe to drink. You shouldn’t and we don’t recommend it, but you could…I guess. Gross.

Science World Urinal Cups

Science World: Urinal Pucks

To promote Science World—a hands-on science centre aiming to educate British Columbians— QR codes were printed on urinal pucks in Vancouver washrooms to highlight a startling hygiene fact.

Science World Urinal Pucks

Science World Urinal Pucks

Science World Urinal Pucks

Science World: Airport Security

Science World: Seagull

What do seagulls do besides try to steal fries all freaking day? They stand on one leg to keep warm, that’s what. To show this science fact in action, these signs were placed on posts in False Creek (in front of Science World) where seagulls usually hang out—and talk about eating fries.

Science World Seagull

Science World: Hairball

To bring this science fact to life, hair was collected from various drains across the city and they created this giant hairball. OK, maybe it wasn’t real hair. But it was still disgusting.

Science World Hairball Science World Hairball

Science World: Woofasaurus

To promote Science World’s Extreme Dinosaur Exhibit they created a skeleton the size of a dog, named Fidosaurous, hung it out the back of a car, and drove it around downtown Vancouver. A sign on top reads: Many dinosaurs were the size of a dog.

Science World Woofasaurus

Science World: T-Rex

What colour was the T-Rex? Your guess is as good as really smart scientists.

Science World T-Rex

Science World: Sauroposeidon Stomach

They say the Sauroposeidon’s stomach was the size of a swimming pool. Wanna go for a dip?

Science World Sauroposeidon

Science World: Itchy

Itchy. Itchy. Itchy. Itchy. Itchy. Itchy. Is it working?

Science World Itchy

Science World: Koala Fingerprints

Koalas. They’re cute. They’re cuddly. They’re Australian. And the perfect fall-guys for your next caper.

Science World Koala Fingerprints

Science World 22 Karat Gold Billboard

They wrapped a billboard in real 22k gold to promote Science World’s Treasure! exhibit, and to dramatize this scientific tidbit: a mere 2 oz of gold can be hammered so thin it can cover a whopping 200 square feet.

The first of its kind, the golden board sparked a media frenzy. It took weeks of painstaking work by Canada’s top gilder Brian Dedora and required a full-time security guard to discourage theft and damage. The billboard was located near Granville Island on West 4th Avenue for several weeks.

Science World Gold Billboard

Science World: Diamond Bling Billboard

They glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

The diamonds, each about the size of a walnut, had to be unwrapped and glued on by hand one at a time, a painstaking process that took three weeks to complete.

Once installed, the billboard sparkled with a million points of light, especially at night when car headlights made it dazzle.

Science World Diamond Bing Billboard

Science World: Ice Cream Goodness

Science World: Fears

Science World Clown Jump

Science World Fear Science World Fear

Science World: Walk On Water

Hundreds of people attempted to walk on water during this stunt outside Science World. The water was mixed with two tonnes of corn starch, turning it into a “non-Newtonian liquid.” That meant if you took hard, quick steps you made it across the tank— otherwise, you sank into the goop.

Science World Walk On Water

Science World Walk On Water

Science World Walk On Water

Science World Walk On Water

Science World: Mosquito Bites

Science World Mosquitos

Science World: Termites

Science World Termites

Science World: Balloon Farts

Science World Fart
Science World Fart

Science World: Beach Time

Science World: Beaver Trees

Science World Beaver Trees
Science World Beaver Trees Science World Beaver Trees

Science World: Sneeze

Pressing a button activated a spritz of water and this voiceover: “ACHOO! Did you know that a sneeze can travel 12 feet and hover for three hours? It’s true. And gross. But hey, you’ve learned something! Science World. We can explain.”

Science World Sneeze
Science World Sneeze
Science World Sneeze
Science World Sneeze
Science World Sneeze

Science World: Japanese Earthquakes

Science World Earthquakes

Science World: Sharks

Science World Sharks

Science World: Kissing

Science World: Eyes

Science World Eyes

Science World: Litter Box

Science World Litter Box
Screen shot 2013-08-13 at 9.02.52 PM
Screen shot 2013-08-13 at 9.02.42 PM
Screen shot 2013-08-13 at 9.02.26 PM

Science World: Scale

Science World Scale
Science World Scale
Science World Scale

Science World: Scared

Science World: Astronaut

Science World Astronaut

Science World: Whale’s Heart

Science World

Science World: Acid

Science World

Science World: Snot

Science World

Science World: Hair

Science World

Science World: Squirrels

Science World

Science World: Cat Pee

Science World

Science World

Science World: Owl

Science World

Science World: Combust

Science World

Science World: Bugs

Science World

Science World: Plants

Science World

Science World

Science World: Chewing Gum

Science World

Science World: Carbon

Science World

Science World: Pearls

Science World

Science World: Sexuality

phpThumb_generated_thumbnailjpg (2)

phpThumb_generated_thumbnailjpg (2)

phpThumb_generated_thumbnailjpg (1)

 

Images and Video: Rethink Communications / Science World

Speak Up

  • http://johngoldsmithphotography.com/ John Goldsmith

    Great ads! As a former scientist, I’m all for the promotion of science. Making science fun (and accessible!) is perhaps the best way to get kids interested in it as a career or even to just enhance their own critical thinking abilities.

    I must add, however, the last time I took my kids to Science World it was very expensive and not particularly accessible from a cost perspective. In fact, current General Admission rates begin at $17.75 for kids aged 3-12; they are even higher for adults. In contrast, museums in Dublin, Ireland and London, England are free.

    So, while I love the ads, I wonder if Science World is somehow missing the mark. Could they have reduced the size of the campaign and thus lowered their operating costs to allow more kids to enter at a lower price? What does it cost to produce a massive ad campaign like this?

  • Andy

    I agree, some of these ads are genious!

    Ive gotta add though…..Science World has no government funding and is a not for profit organisation, which is reflected in higher than average admission prices for its guests. Compare that to the Science and industry museum in Manchester (which is free)…. but is currently facing closure due to government funding cuts….and you can start to understand the challenges faced by similar institutions.

    These campaigns were ran over the course of many years…. and while yes…..certain ads probably cost a fair amount (Gold billboards) the majority of them seem fairly low cost (Bus shelters, signs on cars etc).

    I do agree though….Science World has become less accessible over the last few years, but that hasnt been helped by funding cuts by the Liberal BC government….School field trips are no longer free as a direct result.

    ( http://www.vancouversun.com/Clark+government+cuts+Science+World+program+kids/6856207/story.html )

    So i guess my point is yeah…..it seems pricey, but Science World as an organisation does not turn a profit, and when you consider that each of these exhibits ran consecutively, rather than alongside one another…i would assume that cutting funding to marketing would do little to affect admission prices. I could be wrong though!

  • Ana

    It is my understanding that Rethink (the advertising firm who came up with these ads) did these pro-bono. Look at how much attention they are getting now!

  • http://johngoldsmithphotography.com/ John Goldsmith

    Ana, you are correct regarding pro bono. Thanks!

    “The ads, created pro bono by the ReThink agency, were designed for both use online and on billboards. But, so far, only one of the ads has been accepted for outdoor use. All three ads continue to be used online.”

    http://news.nationalpost.com/2013/08/14/vancouver-science-world-ads-for-sexuality-exhibit-pulled-from-bus-stops-for-being-too-racy/

  • Ryan

    Some great ads there… and I recognized some of the locations where they were posted, however to date, I have never seen any of these ads when they are/were active and in circulation.

  • Roskelm2

    Awesome. Best ads ever. Go science!

  • Mauro Provani

    Intelligent. Funny. Creative. As ADV should be.

  • Ricky

    cool learning about sex with your hole family! That’s not awkward or anything…

  • T_T ☺

    Ejaculation prevents cold? Hmm. Why is that my SO tends to get sick after ejaculation in cold season?

  • DEBRA

    SOME OF THIS STUFF WOULD NOT WANT MY SMALL CHILDREN TO KNOW MAYBE THIS KIND OF SCIENCE SHOULD BE AGE APPROPRIATE THAT SAID SCIENCE IS WERE THE LEARNING BEGINS.

  • Yelda Miedema

    People who can afford it should be willing to pay a few pennies a year through the income tax system to support what sets us apart from a bare subsistence society. Every kid should be able to go to museums for free! Serious consideration should be given to diverting the $100 million we currently waste on the dinosaur exhibit called the Canadian Senate to supporting museums instead. A much more productive use of taxpayer dollars.

  • Lee Banyard

    Science is always age appropriate.

  • FeNiX

    FYI: the videos are misplaced (not under their respective titles).

  • jonas

    great compilation ken! very neat ads!

  • FeNiX

    Fixed now, thanks.

  • Vince Yim

    All ads courtesy of Rethink Advertising, the same company behind the A&W and Playland campaigns. Great stuff!

  • king_hank

    Why are you yelling Debra? And yes I agree Lee B. science is always age appropriate.

  • Moses Supposes

    Debra, I think your learning should have begun in grade 3 English.

  • Rashid

    Correction: you’re never a former scientist. Once a scientist, always a scientist.

  • http://vn.linkedin.com/in/wilbur101 Steve Wilson

    If we stopped giving religions tax breaks we could spend the money on promoting science. Now wouldn’t that be something.

  • Secular Advocate

    Great stuff. Increase their budget!

  • Rich Rodgers

    If you have a hole family, you should learn any time you can get out.

  • Halso

    If you stopped spending money on science, maybe you could give religion a break

  • Lufbrock

    well let your SO ejaculate in your face.

  • Lufbrock

    shutup

  • Lufbrock

    wouldn’t it be great if u stop persecuting religious folks? .

  • http://www.squirrly.co/ Alexandra Petean-Nicola

    The campaign is awesome. The ads are clever, fun and interactive. Plus their not just cross channel, they pop up into your daily life. And I love the cute fact about Squirrels.

  • madeofwords

    amazing ads, will going to science world to know more. love the orgasm ad lol.

  • Chedly

    Great selection ^^; also I advise you to visit http://www.justcreativeads.com/