Don't Be That Guy: 7 Educational Posters Advocating Sex Without Consent Is Sexual Assault

VPD Sexual Assault

The Vancouver Police Department is launching the 2013 “Don’t Be That Guy” campaign. The campaign includes posters with a hard-hitting message aimed at males between the ages of 18 and 25, and that message is: sex without consent is sexual assault.

The “Don’t Be That Guy” campaign’s hard-hitting message is designed to focus attention on sexual violence and to force young males to recognize the boundary between consensual sexual contact and criminal sexual assault.

The primary goal of this campaign is to reduce incidents of sexual violence in the city of Vancouver. These posters were first created by an Edmonton-based anti-sexual assault advocacy group and will be in nightclubs and bars at Vancouver’s entertainment districts for the months of July and August. It is an inclusive campaign considering that it even includes a poster for men-to-men gay sexual assault.

VPD Don't Be That Guy 1

VPD Don't Be That Guy 2

VPD Don't Be That Guy 3

VPD Don't Be That Guy 4

VPD Don't Be That Guy 5

VPD Don't Be That Guy 6

VPD Don't Be That Guy 7


Images: VPD

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  • Maverick

    This is F*CKING AWESOME . I can’t believe I’m saying this, but well done #VPD

  • Feet

    Thank you for villainizing men. We are the enemy after all , right?

  • Feco Porto

    Vancouver <3

  • Vancouverite

    Great maybe that’ll drive some points home. Question is why put up the posters only in July & August? It’s not like such incidents don’t happen any other month of the year.

  • Tina

    Not all men are enemies but based on statistics, it’s safe to say that the majority of sexual assaults were done by men. You guys are the ones with the penis’s after all…

  • anom

    lol these made me laugh. I rape girls all the time

  • Sali

    How sad that we live in a society that has to remind people not to rape!

  • Proud to be male.

    Not all men are rapists though the majority of rapists are male, not all gay men are pedophiles but the majority of pedophiles are gay.

  • Markos

    Your comment makes me so proud that people comment on this site and is quite positive.

  • Markus

    This ad does not imply all men are rapists, it is just providing examples of situations where rape could be conducted and could land one in jail.

  • Calico D

    Some of those women in those posters have absolutely nothing to worry about. What about women raping men? When I am drunk, I sure don’t want some woman forcing their muffin on me, forcing me to have sex over and over with them.

  • B.J.

    Not all women are child abusers, but based on statistics, it’s safe to say that the majority of child abuse is at the hands of mothers. I think we need some posters that say “Don’t be that Mom” with images of little children running away, screaming. Put them in the bathrooms of the Women’s hospital.

  • Char Richo

    Most of the “anti-rape” messages ARE directed at women: Watch what you wear, don’t walk alone at night, don’t get too drunk, stay with your friends… messages we hear OVER and over and over and over like it’s a woman’s job to prevent rape. I for one think it is a great thing that SOME of these messages are finally being directed at men. Rapists are by in large, male. And if you’re a male, and you’re not a rapist – then great! But the posters are still good reminders… there is clearly a pervasive problem of young men not understanding where the line of consent is drawn, as seen in Steubenville and others recently.

  • Mattïas Fählman

    I find that last part quite unintelligent. “You guys are the ones with the penis’ after all’. Your point? Just because a male has a different tool, it makes him viewed as the villain? Confused as to what you were going for there.

  • sniksilva


  • gary

    Well psychologically, from a evolutionary perspective men are hardwired to try and reproduce as much as possible because of the little to no constraint in bearing a child, where as a women has a limited time frame and large amounts of resources are needed

  • whatever

    I get that the majority of rapists are male. I’m not going to bother arguing statistics (because that will take all day and end up no where). But for VPD to push a rapist that ONLY targets men is offensive and sexist. It completely disregards the dangers of female rapists, however small a percentage, and implies that the entire rape culture comes from men. VPD is building their entire anti-rape program using a stereotype, and fronts it with the sexist line “Don’t be that GUY”. Regardless of statistics, this program sets out to redefining rape as a one-gender crime – how is that a good idea?

  • Wasted chicks carry disease

    How about “If she’s not married, it isn’t rape.”?

  • guest

    Props to the VPD and bonus props for specifically saying “Wasted” instead of drunk. It’s still consent if someone’s drunk off their ass and climbing all over you with their tongue in your mouth. It’s NOT consent if they’re wasted and unable to form a complete sentence. More people need to learn that

  • MichaelC

    lol this is ridiculous. Who is this going to affect??? EVERYBODY already knows rape is wrong. Yet a small number of scumbags choose to do it anyway. You think a poster will change their mind? “Oh shit, I almost raped that chick. Good thing I read that poster earlier today and realized I shouldn’t!” No, this only serves to open up a dialogue amongst people who already agree with what the poster is saying. It isn’t really going to solve anything or change anybody’s mind.

  • MichaelC

    Well, it all depends on what the woman says in the morning. If she consumed even the tiniest amount of alcohol and decides to say you raped her then you’re getting charged. So if you have sex with a drunk chick, just don’t give her your number or real name lol.