Small Business Profile: WE Coffee Roasters

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Coffee aficionados will know that a cup of coffee can really set the tone for the rest of your day. WE Coffee Roasters owner William Chu had that concept instilled in him during his grueling two-year long coffee roasting apprentice he undertook in Taiwan some time ago. In fact, if he had made a cup of coffee that wasn’t up to snuff, his mentor would make him drink every single one – to fully understand that to a consumer that cup of coffee is often the only one in their day and perfection was needed.

Since then, William has mastered his coffee roasting and barista skills and while he doesn’t drink his ‘mistake drinks’ any longer, he still does drink on a daily basis to quality test each batch of beans him and his roaster toast up each day. Since opening about two years ago, William has poured his heart and soul into the cafe, at first for over 13 hours a day, perfecting his barista and roasting skills and introducing tasty menu items.

1./2. Behind the counter at WE Coffee 3. the window side coffee roaster at WE 4. strawberry and banana waffles

Roasting every day has become an important ritual for WE Coffee Roasters not only to serve up fresh beans to their customer base but to also supply the various cafes and small businesses that they distribute beans to. As coffee beans are only fresh for about a three-week period, William suggests people to buy and drink in small batches.

I had my regular ‘americano misto with vanilla and extra foam’ and it was the perfect blend of bold, smooth flavor with the decadent caramel taste of the ‘crema’ which is the golden brown thin layer of foam at the top of a cup of espresso. Bliss!

You may notice that if you order this drink at a Starbucks, it will not come with that rich layer of ‘crema’ as they tend to often over roast their beans to ensure there is consistency in flavor from city to city, country to country and all over the world. And while I can appreciate consistency, that ‘crema’ is just what I need each morning to start off my day in a perfect way.

WE Coffee Roasters

Address: 
1696 Robson Street (corner of Robson & Bidwell)
Vancouver, B.C.
V6G 1C7

Phone: 604-566-9988

Hours:
Monday to Friday: 6 a.m. to 9 p.m.
Saturday and Sunday: 7 a.m. to 9 p.m.

Website: www.wecoffeeroaster.com

Twitter: @WECoffeeInc

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