Light Activewear : "We Care"


We are extremely excited to tell you about the launch of Light Activewear’s Indiegogo Campaign, We Care. For those of you who don’t know, Indiegogo is a revolutionary crowd funding platform which empowers the public to raise money for the next greatest ideas.

While we aim to provide quality, affordable and fashionable fitness wear, we also strive to be a brand that supports and promotes environmental awareness. For this reason, we’ve developed an exclusive eco-friendly line called We Care.

Each year, our land fills are being polluted by millions of plastic containers. Unfortunately, recycling these containers is only a small step towards a greener future.

The We Care line is made out of 100 per cent post consumer products. Not only does it help reduce waste on our precious planet, but it also uses a Dope Dying process that saves on gallons and gallons of fresh water and energy!

Instead of asking for donations, we’re asking for you to contribute to a great cause by supporting our Indiegogo campaign. By pre-ordering from this sustainable line, you can help bring us closer to production, empowering us to help alleviate the negative effects of our consumption.

We truly believe we can help make the world a better place with this line, so we’re putting all of our eggs in one basket. Please support our cause by joining us and inviting everyone you know who is as equally passionate about making a difference. Your support holds a special place in our hearts, thank you!


Written by Judy Lei, Creative Director for Light Activewear.

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