Pepsi began a partnership with the Canucks in 2012. And now they will feature Vancity Buzz’s very own Amie Nguyen, along with PunJohnny Canuck and The Green men in an ad campaign that will hit the Vancouver market in April and celebrates the spirit of the Canucks fan as part of a broader global Pepsi advertising campaign called “Live For Now”.
Globally, the campaign features superstars like Beyonce. In Vancouver, Pepsi chose to bring it to life through the eyes of passionate Canucks fans who are quintessential representatives of the city, its spirit and culture and who truly embody the Pepsi “Live for Now” spirit.
Pepsi wanted to uniquely celebrate the Canucks through their most visible and celebrated fans. Pepsi and the Canucks worked together to select fans who embody the spirit and energy of Vancouver. Amie, PunJohnny Canuck and The Green Men were all part of the Canucks’ “Our Team Our Way” campaign and all will have billboards posted around the city this Spring!
Here are a couple of photos from the shoot. To see more photos of why Amie Nguyen is the ultimate Canucks fan, check out our photo shoot with her in her Canucks adorned bedroom.
Images by Rob Kruyt