TransLink Unveils The Compass Card

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After months of scrutinizing and voting TransLink has finally revealed the new name for the electronic fare card. Behold the Compass Card! Like many this wasn’t my first choice, however, it’s far better than what most were predicting, T-Pass. Personally I was hoping of the three remaining choices that Starfish would have been selected.

Above is a mock of what the new cards will look like. I love the colour and the raindrop/guitar pick motif.

The fare card won’t enter the system until 2013. That is when the new fare gates are expected to be installed. The hope is that this will reduce the fair evasion, especially on the SkyTrain.

What are your thoughts on the name and the design?

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