Update: The Room will open September 9th, 2011.
It looks as though The Bay in downtown Vancouver will be home to the second “The Room” luxury department (the first one being in Toronto of course). For those of you unfamiliar with the concept check it out http://www2.thebay.com/theroom/. The Room carries brands you won’t find in other stores, brands such as Halston, Ungaro, Jason Wu and many others.
No doubt this news is music to the ears for the women in this city and will give Holt Renfrew some healthy competition. However, your bank account will be depleted quickly as many of the brands come at a hefty price.
In the last year The Bay has started a move towards a more upscale look, specifically at their downtown location (see Topshop rumoured The Bay boutique). Perhaps this is a preemptive strike before Nordstrom finally comes to Vancouver. Whatever the reason, I think it’s about time and maybe shoppers will frequent The Bay more often.
Look for The Room Vancouver to open sometime late fall of 2011.