Bike to Work Week: May 31 - June 6th

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Next week is bike to work week. A great idea that is embraced by many Vancouverites (inlcuding our mayor Mr. Robertson) already in their everyday travels. The rest of the Lower Mainland, not so much, but I don’t blame them. Let’s face it the Fraser Valley is designed for cars and well, you’d be lucky to see someone riding a bike to work or riding a bike period. So naturally the focus of this article remains within city limits.

With the City of Vancouver looking to increase ridership (see their $25 million bike plan here) it’s essential that one be able to ride and not have to wear spandex. When it comes to cycling chic the Europeans do it best.
With that in mind, downtown Vancouver is the perfect place for the urban cyclist.  As the years go by, I see more and more people riding their bikes in style. Gone are the days when you have to dress up like your competing in the Tour-de-France. Although, you can still opt to do that. Style and cycling will play a key role in increasing ridership.
Thus, for your urban cycling needs I suggest you check out Opus Bikes, a Canadian company that designs bikes specifically for life in the city and urban riding. Their Urbanista program sports a retro, European-inspired design, dynamite good looks and awesome handling that will make you want to get back in the saddle as soon as possible.
Simple, elegant and equipped with accessories for comfort and fabulous leather handlebar grips, these bikes will win over city dwellers who are determined to avoid traffic jams and trips to the gas pumps and want to look great as they cruise to work during Bike-to-Work-Week.

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