Digital Bus Displays, Too Bright or Just Right?

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I’m sure many of you have spotted the newly minted digital advertising on the sides of Vancouver buses. I know I sure have, a few days ago was driving one night when this bright light zoomed well actually slowly drove past me. It was like a strike of lightning just hit the front of my windshield. Personally I found the advertising a bit too bright for my liking. Perhaps its just that my eyes are sensitive to light?
I believe there are 10 of these buses rolling around the streets of Vancouver. Have you guys seen these new digital advertising displays? What do you think about them?

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